As a digital marketer, copy editor, freelance writer, and website developer, I create content that engages, grows, and nurtures audiences. Whether through strategic SEO, crafting personable yet professional copy, or developing content that aligns with a brand’s identity, I ensure every piece resonates with its target community and drives meaningful connections.
Blog & Article Copy, Plus Digital Marketing Materials
Email Marketing Campaigns
From weekly emails to targeted campaigns and automated sequences, I’ve done it all. I craft email content that promotes blogs, drives sales, highlights client testimonials, integrates social media, and optimizes open and click-through rates—all while nurturing an engaged, growing community. Explore samples of my work below.
EMAIL CAMPAIGN SAMPLE / EMAIL CAMPAIGN SAMPLE 2 / EMAIL CAMPAIGN SAMPLE 3 / EMAIL CAMPAIGN SAMPLE 4
SEO may drive traffic, but it’s engaging, informative content that turns readers into loyal subscribers and long-term members of your community. I’ve written blog and article copy for lifestyle publications, styling consultancies, fashion magazines, beauty brands, and more. My work includes a range of content—from promotional and sales-focused pieces to evergreen articles, seasonal campaigns, corporate statements, and beyond.
Copy Editing Samples
Editing is crucial in creating content that’s cohesive with a brand’s identity, has clarity, and flows. As an editor, I’ve worked with a lifestyle magazine to curate a brand’s identity, including a brand kit, editing copy for websites, and creating an overall brand identity and voice across social media, websites, and social copy.
As a copy editor, I’ve worked on fashion and beauty articles/blogs, fashion publications, social copy for a consultancy brand, and product copy.
I’ve edited interviews, PR kits, product information, social media copy, and public brand statements. My editorial work includes doing research and fact-checking.
Copy Edit Samples
Best Looks from the 2024 Critic's Choice Awards
Looking Golden: Best Dressed at the 2024 Golden Globes
StyldLife Winter 2024 Newsletter
2023 StyldLife Fundraiser with the International Myeloma Foundation
Natural Hair: The Best Kept Secret for a Healthy Scalp and Body
Social Media Manager
Social media is often the first point of contact with your brand, and you want more than just a fleeting glance—you want followers to engage, share, and become active participants in your community. I craft engaging social media copy for literary journals, beauty brands, fashion labels, and lifestyle publications. Beyond writing, I design graphics and produce videos and images that bring each brand’s story to life.
Audience Range: 300 - 16k followers
Target Ages: 16 - 60+
Platforms: Instagram, X (formerly Twitter), TikTok, Pinterest, LinkedIn, Facebook, Snapchat, Reddit, Twitch, WhatsApp & Messenger
Social Tools:
Social Media Management: Hootsuite, Sprout Social, Later
Analytics: Google Analytics, native platform insights (e.g., Facebook Insights, Twitter Analytics)
Content Creation: Canva, Adobe Spark, Photoshop, Adobe Premiere
Advertising: Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Google Ads
Web Design
As a freelance web designer, I build custom websites from the ground up, reorganize existing sites, and guide clients through backend navigation. Additionally, I write engaging copy for web pages and optimize each site using proven SEO strategies. Explore some of the websites I’ve worked on.
Book Reviews & Other Publications
Select Publications, including If At First You Don’t Succeed, Make a Bonfire & Meet a Fireman, and A Delicate Web of Ignorance, Betrayal, and Magic